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Marketers
What if you could consistently grow sales and brand equity via...
...greater trial and repeat?
...higher return on marketing spend?
...faster achievement of branding goals?
DS-IQ arms marketers with technologies that
maximize shopper marketing
—scalable software systems and analytical services that blend:
Digital shopper marketing focus
- Higher Return on Objectives
from improved awareness and branding
- Higher Return on Investment
by product and brand, for new and mature franchises
- Higher Lifetime Value
from gains in trial, repeat, and purchase size and frequency
Multi-channel solutions
- In-Store
digital signage, interactive, kiosks and events
- Online
advertising, email, e-circular and website
- Mobile
messaging, mobisites and apps
Technologies for breakthrough targeting and optimization
- Exceptional shopper intelligence
merging historical and real-time behavior
- Massive closed loop system
uniting media delivery and purchase response
- Targeting and optimization engines
enabling both 1-to-1 intimacy and mass reach
Learn more about DS-IQ experience...
DS-IQ is:
Able to multiply ROI in real time
- Isolating "bright spots" - products, messages, times, places—where each campaign performs best
- Continuously optimizing campaigns for better performance
Recommending digital best practices that yield 2-7x improvement in sales lift
- Changes to product selection, programming frequency, and creative
- Turning around lower performing campaigns and further improving winners
Helping brands boost trial of new products over 11x
- Using purchase history to identify most attractive shoppers
- Achieving up to 65% offer redemption
Contact DS-IQ
to find out more