Our Dynamic Shopper Intelligence Platform delivers the power for context-aware solutions that scale.

It's a Cloud Service.

The DS-IQ Platform is architected so that it can be delivered entirely as a service, using the Microsoft Azure cloud. Or it can be a hybrid, with some data on-premise, and some in the cloud. Because of our focus on operational excellence and development rigor, our platform delivers extraordinary up-time and scalability.

It's a platform.

Shopper experiences and campaigns are "composed" from these business components and services through a user-friendly UI in the Connected Store application. This means that experiences and campaigns can be designed, created and implemented in days, not weeks. These same robust platform services dynamically tune how the application manages each campaign throughout its life-cycle.

The DS-IQ Platform is optimized for retail/food/drug/hospitality by providing:

  • Services: Activation, analytics and context.
  • Business Components: Experience, audience, location, shopper, product, content, channel, client, offer, redemption, sponsor and budget.
  • Contextual, curated, actionable data
  • Performance measurement

It's a data pipeline and store house.

The DS-IQ Platform does the hard work of sourcing, curating and ingesting data. It may come from a 3rd party, like weather. Or it may be 1st party data, from your own systems, like POS or inventory. And the DS-IQ Platform can calculate a custom data element like "Cold Snap Coming" which might need to be recalculated, daily, for each of a retailer's hundreds or thousands of locations.

lt's a measurement engine.

The DS-IQ Platform includes a sophisticated set of tools and functions that combine reporting, analytics, insights and compliance monitoring.

Delivered in near real-time, these capabilities allow insightful mid-course corrections, and the ability to apply learnings across campaigns, channels and merchandising categories.

One Platform. Two Products. Unlimited Potential.

DS-IQ Connected Store:  manage, message, measure contextually relevant experiences.

Context Catalyst:  we provide the context-as-a-service, and you develop the app.

Connected Store™ Context Catalyst™

Let's Talk About Your Context.

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