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DS-IQ has pioneered the development of technologies and operating models that improve
incremental sales for digital shopper media. DS-IQ’s systems offer measurement and
optimization of sales lift for the first time on a real-time basis. They enable
the best possible sales performance—continuously.
DS-IQ enables retailers, brands, and content programming groups to understand and
improve the effectiveness and relevance of shopper marketing. DS-IQ partners with
leading retailers, advertisers, and network providers to develop more shopper-centric
communication systems.
- Technologies ranging from optimization systems to complete digital media solutions
- Increasing sales lift for every campaign, every store, every moment
- Impacting tens of billions of dollars in sales
DS-IQ’s measurement and optimization leverage a number of unique hosted technologies
and processes:
- Collection of performance data - at scale - from in-store digital media systems,
kiosks, and interactive devices.
- Analysis of campaign and content effectiveness by time, place, and other parameters.
- Optimization of performance via precision targeting, using proprietary scheduling,
planning, tracking, analyzing, monitoring, measuring, and reporting tools.
- Advisory and market research services that help develop advertising, marketing and
promotional campaigns, and shopper-directed content for displays and mobile communication
devices.
- Proprietary statistical technologies and metrics.
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