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DS-IQ’s pioneering shopper marketing technologies drive breakthrough sales gains
and marketing results. Retailers and marketers deliver the right messages to the
right shoppers at the right times.
DS-IQ’s intelligent software delivers powerful capabilities, including highly targeted
offers using continuously updated shopper purchase history and real-time optimization
of sales lift through digital media.
Retailers, brands, agencies, and technology partners make step-change improvements
in shopper marketing ROI with DS-IQ.
DS-IQ’s measurement and optimization leverage a number of unique hosted technologies
and processes:
Measurement and optimization of digital shopper media
- Collection of performance data — billions of transactions — from in-store digital
media systems, kiosks, and interactive devices.
- Analysis of campaign and content effectiveness by time, place, and other parameters.
- Optimization of performance using proprietary scheduling, planning, tracking, analyzing,
monitoring, measuring, and reporting tools.
1-to-1 offer targeting
- Efficient storage and processing of massive amounts of shopper data, enabling segmentation
of shoppers on thousands of facts.
- Patented technologies allow the delivery of relevant offers to tens of millions
of shoppers every day based upon individual shopper purchase history.
- DS-IQ’s Automatic Marketing® technology dynamically responds to continuous changes
in shoppers’ unique set of preferences.
Analytical services
- Advisory and market research services that help develop advertising, marketing and
promotional campaigns, and shopper-directed content for displays and interactive
devices.
- Proprietary statistical technologies and metrics.
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