News

February 2008

Digital Signage Today reports on the Strategy Institute’s recent conference on digital signage content, including quotes by conference Co-Chair June Peoples, DS-IQ’s VP Business Development. See "Fourth Screen Awards Reflect Best Practices in Content."

Marketing at Retail magazine reports on Helius’ Partner Summit, where DS-IQ’s June Peoples spoke about the measurement and optimization opportunities for retail digital signage. See "Helius Examines Digital Signage At-Retail."

SignTech Magazine has an article by leading industry consultant Lyle Bunn that includes remarks on the value of measurement and targeting by William Barbieri, DS-IQ’s VP Marketing & Corporate Development. See "Sustained double-digit growth while key aspects hit warp speed."

DS-IQ clients Jeff Weidauer, formerly of Supervalu, and Gordon Montgomery of NewSight Media Solutions, discuss sales uplift results driven by digital signage in Supermarket News. See the article "Traffic Cops."

Digital Signage Today discusses DS-IQ’s digital signage analysis and recommendations tools in the article "Tapping the POS to measure content effectiveness."

SuperValu’s Jeff Weidauer, Director Brand Advertising, Corporate Marketing and DS-IQ’s David DeBusk presented ground-breaking analytics results to retailers and manufacturers at the In-Store Marketing Institute.

DS-IQ’s unique solutions provide advertisers an unprecedented view into the effectiveness of their in-store digital campaigns. See MSNBC’s report "As screens blare, DS-IQ wonders who's watching."

DS-IQ’s June Eva Peoples, VP Business Development, was one of the judges for the Inaugural "Fourth Screen Awards" produced by the Strategy Institute. These awards recognized the most innovative, creative, and effective content developers in the out-of-home digital media industry. See the whole awards story here and the "Best of the Best" winner here.

From Visual Store’s In-Store Digital Media Channel "Yes, You Can Verify" article, DS-IQ CEO Thomas Opdycke described how retailers can use analytics to measure the ROI and optimize their ad campaign effectively.
From Wide-Format Imaging "POP and Retail Signage What's in Store?" article, DS-IQ’s approach to measure in-store ad effectiveness is discussed.

From POPAI’s Marketing At Retail Magazine "Logging In-Store Media" article, DS-IQ CTO William Wu described how to leverage playlog data from the new standard to deliver a consistent, accurate record of play to marketers.

From Broadcast Engineering "Analytics service tests live in-store media campaigns", article reports that DS-IQ has released a new version of its web-based retail media analytics service that tests in-store digital signage spots - while campaigns are live - and compares the sales impact of programming with different play lengths and creative elements.
DS-IQ™ Introduces New Tools to Automate Testing and Optimization of Advertising Spots for Retail Digital Networks

From Digital Signage Resource "Digital Signage Network Playlog Standards", a summary of how DS-IQ and other industry leaders collaborated on the new POPAI standard to drive more consistent, accurate records of in-store ad play.

From RetailTech.nl "DS-IQ meet het effect van narrowcasting"
KioskMarketPlace.com "Scala Integrates Digital Signage Suite With DS-IQ"
DS-IQ and Scala Announce Integration to Create Powerful Closed Loop Learning System for Retail Media Networks

Digital Signage News has a blog on "DS-IQ Launches Digital Signage Marketing Performance Service"
BroadcastEngineering.com featured DS-IQ in the May 26, 2006 Digital Signage Update e-newsletter "Service Measures In-Store Signage Campaigns"
SignIndustry.com featured DS-IQ in the article "Mainstreaming Digital Electronic Signage With Metric Optimization Software"
Seattle Times featured DS-IQ in the Business and Technology Interface section "DS-IQ measures success of in-store ads"
Seattle Post-Intelligencer Reporter John Cook wrote about "DS-IQ emerges from stealth mode" in his Venture Blog site
DS-IQ Launches First Digital Signage Marketing Performance (DSMP) Service

aka.tv article "BroadSign And DS-IQ Team Up To Tackle Retail Network Measurement"
Advertising Accountability Moves In-Store Digital Signage From an Art to a Science

DS-IQ is one of the key driving forces behind Point-Of-Purchase Advertising International (POPAI) Standards Committee's first released of the digital signage industry standard. See the press release from Digital Signage Newsletter for detail.
DS-IQ is featured as the leading company that provides actionable sales uplift metrics in aka.tv special report of Digital Signage Measurement, part III "Does In-Store Advertising Work? These Techniques Will Real Where, When, And Why It Does."

ActiveLight Launches Network of Digital Signage Providers
Forrester's article "Digital Signage Grows Up" dated June 27, 2005 highlighted DS-IQ’s hosted analytics platform.