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January 2010 – USA Today and Mediaplanet
The leaders of the digital out-of-home industry discuss the improving effectiveness
of digital signage technologies during challenging economic times. Tom Opdycke,
DS-IQ CEO, reflects, "[In-store digital media] optimize sales lift in real-time
and can prove and improve ROI continuously through better campaigns and actionable
insights. Hard data is a powerful catalyst."
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December 2009 – GMA and Booz & Co
Booz & Company research commissioned by the Grocery Manufacturers Association describes
DS-IQ’s technologies and how they can help advertisers build both brand equity and
sales lift.
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March 2009 – USA Today and Mediaplanet
Leaders from the digital out-of-home market discuss the growth and success of digital
signage as an advertising medium in retail spaces. Tom Opdycke, DS-IQ CEO, observes,
"Marketers will only embrace digital media at retail if it boosts sales by communicating
more effectively with shoppers."
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December 2008 – Lyle Bunn
Mike Hiatt, Director of Internal Media Networks at Walmart, explains the value of
DS-IQ’s proprietary analysis tool
within the Smart Network. "DS-IQ’s
system proved conclusively to Walmart executives that when quality content is screened
on the network, sales of products that are advertised on the network increase in
real time."
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October 2008 – Digital Signage Today
In an article in Digital Signage Today, Lyle Bunn explains the value of digital
out-of-home
advertising and cites
DS-IQ’s
success in developing metrics to evaluate the effectiveness of
in-store
campaigns.
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September 2008 – Walmart
Walmart announces the first “shopper-intelligent network at retail” utilizing screens
throughout the store, custom content, IPTV, and response measurement and message
optimization technologies from DS-IQ.
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July 2008
DS-IQ Achieves Microsoft Gold Partner Certification
DS-IQ was awarded Microsoft’s Gold Certified Partner status, which represents the
highest level of competence and expertise with Microsoft technologies. Less than
5% of Microsoft’s Partners reach Gold Status. This achievement reflects DS-IQ’s
commitment to using the best data management practices available for scale, speed,
data security and web services, as well as for demonstrating expertise in providing
customer satisfaction with Microsoft products and technologies.
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Feburary 2008 – Digital Signage Today
Digital Signage Today reports on the Strategy Institute’s recent conference
on digital signage content, including quotes by conference
Co-Chair
June Peoples,
DS-IQ’
s VP Business Development.
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December 2007 – Marketing at Retail
Marketing at Retail magazine reports on Helius’ Partner Summit, where
DS-IQ’s
June Peoples spoke about the measurement and optimization opportunities for retail
digital signage.
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December 2007 – SignTech Magazine
SignTech Magazine has an article by leading industry consultant Lyle Bunn that includes
remarks on the value of measurement and targeting by William Barbieri,
DS-IQ’s
VP Marketing & Corporate Development.
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November 2007 – Supermarket News
DS-IQ
clients Jeff Weidauer, formerly of Supervalu, and Gordon Montgomery of NewSight
Media Solutions, discuss sales uplift results driven by digital signage in Supermarket
News.
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September 2007 – Digital Signage Today
In this article, Digital Signage Today discusses DS-IQ’s digital signage response
measurement and message optimization capabilities.
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September 2007 – DW+Partners
In this article, Graeme Spicer of
DW+Partners
describes
DS-IQ
’s role in establishing the value of retail media to advertisers.
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August 2007 – Forrester
This teleconference reviewed the
in-store
media landscape, including
DS-IQ
.
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August 2007 – Marketing at Retail
Laura Davis-Taylor, Founder, Retail Media Consulting, discusses research, measurement
and metrics.
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August 2007 – WireSpring
Bill Gerba, co-founder of WireSpring, mentions
DS-IQ
for results measurement and analysis of digital advertising in his blog entry.
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July 2007 – Digital Signage Today
Industry veteran Brad Gleeson calls out
DS-IQ
as a company that is rewriting the rules in digital signage.
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June 2007 – Press Release
SuperValu’s Jeff Weidauer, Director Brand Advertising, Corporate Marketing and DS-IQ’s
David DeBusk presented
ground-breaking
analytics results to retailers and manufacturers at the
In-Store
Marketing Institute.
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April 2007 – Puget Sound Biz Journal
DS-IQ’s unique solutions provide advertisers an unprecedented view into the
effectiveness of their in-store digital campaigns.
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March 2007 – SignTech Magazine
DS-IQ’s June Eva Peoples, VP Business Development, was one of the judges for
the Inaugural "Fourth
Screen Awards" produced by the Strategy Institute. These awards recognized
the most innovative, creative, and effective content developers in the out-of-home
digital media industry. See the whole awards story here and the "Best of the Best" winner
here.
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January 2007 – Visual Store’s In-Store Digital Media Channel
From Visual Store’s In-Store Digital Media Channel
"Yes, You Can Verify" article, DS-IQ CEO Thomas Opdycke described
how retailers can use analytics to measure the ROI and optimize their ad campaign
effectively.
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January 2007 – Wide-Format Imaging
From Wide-Format Imaging
"POP and Retail Signage What's in Store?" article, DS-IQ’s
approach to measure in-store ad effectiveness is discussed.
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December 2006 – POPAI’s Marketing At Retail Magazine
From POPAI’s Marketing At Retail Magazine
"Logging In-Store Media" article, DS-IQ CTO William Wu described how to leverage
playlog data from the new standard to deliver a consistent, accurate record of play
to marketers.
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November 2006 – Broadcast Engineering
From Broadcast Engineering
"Analytics service tests live in-store media campaigns", article reports
that DS-IQ has released a new version of its web-based retail media analytics service
that tests in-store digital signage spots - while campaigns are live - and compares
the sales impact of programming with different play lengths and creative elements.
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November 2006 – Press Release
DS-IQ™ Introduces New Tools to Automate Testing
and Optimization of Advertising Spots for Retail Digital Networks
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September 2006 – PROMO Magazine
From PROMO Magazine, the Tech Trek
"DS-IQ:
Measuring Digital P-O-P Against Sales"
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July 2006 – RetailTech.nl
From RetailTech.nl
"DS-IQ meet het effect van narrowcasting"
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July 2006 – KioskMarketPlace.com
KioskMarketPlace.com
Scala Integrates Digital Signage Suite With DS-IQ
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July 2006 – Press Release
DS-IQ and Scala Announce Integration to Create Powerful
Closed Loop Learning System for Retail Media Networks
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May 2006 – Digital Signage News
Digital Signage News has a blog on
"DS-IQ Launches Digital Signage Marketing Performance Service"
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May 2006 – BroadcastEngineering.com
BroadcastEngineering.com featured DS-IQ in the May 26,
2006 Digital Signage Update e-newsletter
"Service Measures In-Store Signage Campaigns"
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May 2006 – SignIndustry.com
SignIndustry.com featured DS-IQ in the article
"Mainstreaming Digital Electronic Signage With Metric Optimization Software"
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May 2006 – Seattle Times
Seattle Times featured DS-IQ in the Business and Technology
Interface section
"DS-IQ measures success of in-store ads"
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May 2006 – Seattle Post-Intelligencer
Seattle Post-Intelligencer Reporter John Cook wrote about
"DS-IQ emerges from stealth mode" in his Venture Blog site
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May 2006 – Press Release
DS-IQ Launches First Digital Signage Marketing Performance
(DSMP) Service
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November 2005 – aka.tv
aka.tv
article "BroadSign
And DS-IQ Team Up To Tackle Retail Network Measurement"
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October 2005 – Digital Signage Newsletter
DS-IQ is one of the key driving forces behind Point-Of-Purchase
Advertising International (POPAI)
Standards Committee's first released of the digital signage industry standard. See
the press release from
Digital Signage Newsletter for detail.
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October 2005 – aka.tv
DS-IQ is featured as the leading company that provides
actionable sales uplift metrics in aka.tv
special report of Digital Signage Measurement, part III
"Does In-Store Advertising Work? These Techniques Will Reveal Where,
When, And Why It Does."
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June 2005 – Forrester
Forrester's article "Digital Signage Grows Up" dated June 27, 2005
highlighted DS-IQ’s hosted analytics platform.
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May 2005 – Press Release
DS-IQ Announces Daily Measurement of In-Store Advertising Results
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March 2005 – Press Release
Innovidia Announces Name Change to DS-IQ
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