Experience and a passion for retail
Industry Mentions
DW+Partners
Graeme Spicer of DW+Partners describes DS-IQ’s role in establishing the value of retail media to advertisers in Digital P.O.P.
Forrester
This teleconference reviewed the in-store media landscape, including DS-IQ. See Making In-Store Media Ready For Prime Time.
Marketing at Retail
Laura Davis-Taylor, Founder, Retail Media Consulting, discusses research, measurement and metrics in an article entitled "Determining Customers’ In-Store Behavior".
DigitalSignageToday.com
Industry veteran Brad Gleeson calls out DS-IQ as a company that is rewriting the rules in digital signage in a recent column "Digital Signage: Focus on Growth".
WireSpring Technologies
Bill Gerba, co-founder of WireSpring, mentions DS-IQ for results measurement and analysis of digital advertising in his blog entry, "Use templates for cheap, quick digital signage ad customization".
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News

February 2008

December 2007

  • Marketing at Retail magazine reports on Helius’ Partner Summit, where DS-IQ’s June Peoples spoke about the measurement and optimization opportunities for retail digital signage. See "Helius Examines Digital Signage At-Retail."

November 2007

  • DS-IQ clients Jeff Weidauer, formerly of Supervalu, and Gordon Montgomery of NewSight Media Solutions, discuss sales uplift results driven by digital signage in Supermarket News. See the article "Traffic Cops."

September 2007

June 2007

  • SuperValu’s Jeff Weidauer, Director Brand Advertising, Corporate Marketing and DS-IQ’s David DeBusk presented ground-breaking analytics results to retailers and manufacturers at the In-Store Marketing Institute.

April 2007

March 2007

  • DS-IQ’s June Eva Peoples, VP Business Development, was one of the judges for the Inaugural "Fourth Screen Awards" produced by the Strategy Institute. These awards recognized the most innovative, creative, and effective content developers in the out-of-home digital media industry.  See the whole awards story here and the "Best of the Best" winner here.

January 2007

  • From Visual Store’s In-Store Digital Media Channel "Yes, You Can Verify" article, DS-IQ CEO Thomas Opdycke described how retailers can use analytics to measure the ROI and optimize their ad campaign effectively.

  • From Wide-Format Imaging "POP and Retail Signage What's in Store?" article, DS-IQ’s approach to measure in-store ad effectiveness is discussed.

December 2006

  • From POPAI’s Marketing At Retail Magazine "Logging In-Store Media" article, DS-IQ CTO William Wu described how to leverage playlog data from the new standard to deliver a consistent, accurate record of play to marketers.

November 2006

  • From Broadcast Engineering "Analytics service tests live in-store media campaigns", article reports that DS-IQ has released a new version of its web-based retail media analytics service that tests in-store digital signage spots - while campaigns are live - and compares the sales impact of programming with different play lengths and creative elements.

  • DS-IQ™ Introduces New Tools to Automate Testing and Optimization of Advertising Spots for Retail Digital Networks

October 2006

  • From Digital Signage Resource "Digital Signage Network Playlog Standards", a summary of how DS-IQ and other industry leaders collaborated on the new POPAI standard to drive more consistent, accurate records of in-store ad play.

September 2006

July 2006

May 2006

November 2005

October 2005

June 2005

  • ActiveLight Launches Network of Digital Signage Providers
  • Forrester's article "Digital Signage Grows Up" dated June 27, 2005 highlighted DS-IQ’s hosted analytics platform.

May 2005

  • DS-IQ Announces Daily Measurement of In-Store Advertising Results

March 2005

  • Innovidia Announces Name Change to DS-IQ


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