Thomas Opdycke

President and Chief Executive Officer

Tom Opdycke founded DS-IQ in 2003 and is responsible for the overall vision, operations, and growth of the company. Mr. Opdycke is a seasoned executive with over 20 years of experience growing businesses, bringing innovative products to market, and building high-performance teams. He is a veteran consumer packaged goods marketer, and a thought leader in the fields of Internet content distribution and targeted in-store digital media technology.

Prior to founding DS-IQ , Mr. Opdycke was Director of Marketing at Microsoft, in the Windows Division. He formed a highly skilled team to create ecosystem strategies and programs for growing the $8 billion desktop operating system business and for launching Windows XP. He also led the ongoing business and next-generation product planning for ISA Server, which delivered breakthrough content distribution and Internet security performance technologies.

Mr. Opdycke has held management, marketing, sales, and consulting roles at Johnson & Johnson, Pace International, and several early stage ventures. He co-founded and was President of Just ‘N Time, Inc., a consumer products company that emphasized in-store marketing, and was successfully sold to a strategic acquirer. Mr. Opdycke holds an MBA from the J.L. Kellogg Graduate School of Management, a BA from Duke University, and has completed executive programs in Finance, Mergers, and Acquisitions at The Wharton School.

William Wu

Executive Vice President, Engineering, and Chief Technology Officer

William Wu co-founded DS-IQ and is responsible for building the company’s technical vision and architecting DS-IQ’s digital signage optimization services. Beginning in 1997, Mr. Wu pioneered Microsoft's Windows Update services, the world’s largest Internet software update service delivering more than 32 billion updates annually. As the Windows Update Group Manager, he managed the day-to-day operations and technical innovation that led to a prestigious Webby Award in Technical Achievement given by the International Academy of Digital Arts and Sciences in 2001.

A 14-year Microsoft veteran and Microsoft Achievement Award recipient, Mr. Wu held development manager positions earlier in his career and was a senior leader on many key projects, including Windows, LAN Manager, Multimedia, and Internet Finance Server products.

Mr. Wu received an MS in Computer Science from S.U.N.Y. at Buffalo, New York, and a BS in Computer and Information Science from the National Chiao-Tung University in Taiwan.

Jeremy York, PhD

Principal Scientist

Dr. Jeremy York leads the design and development of DS-IQ’s analytics capabilities. During his five years with Amazon.com, Dr. York led the Content Automation team in the Personalization Group. He also built and led Amazon’s Website Experimentation Software team. In these roles, he pioneered automated, scientific approaches to evaluating and managing content, resulting in millions of dollars in increased sales. He is listed as an inventor on seven Amazon.com patent applications.

Earlier in his career, Dr. York was a researcher at Battelle Pacific Northwest National Laboratories and served as a visiting assistant professor in the Carnegie Mellon University Statistics Department.

Dr. York earned his MS and PhD in Statistics at the University of Washington, where his doctoral thesis was awarded the international Leonard J. Savage Award. He also holds a BS in Statistics with highest honors from the University of Illinois.

Paul A. Dixon, PhD

Vice President, Product Strategy

Dr. Paul Dixon is responsible for DS-IQ’s product strategy. Dr. Dixon comes to DS-IQ by way of online digital marketing, having spent the last four years of his career at Atlas, a division of aQuantive, Inc., where he worked extensively on sell-side revenue optimization systems for Internet publishers. In his various roles at Atlas, he helped to develop Atlas’ Publisher product into a platform capable of managing hundreds of billions of impressions a month for clients distributed across the globe.

Prior to joining Atlas, Dr. Dixon spent two years at MSN, where his work included defining and implementing the standards by which Microsoft’s online subscription businesses are measured. His earlier career also includes co-founding a start-up software company, and two years consulting on the design of proprietary bond futures trading systems for Deutsche Bank.

Dr. Dixon earned his PhD in Biological Oceanography from the Scripps Institution of Oceanography at the University of California San Diego in 1999. He has published multiple technical articles, including two in the journal Science. He also holds a BS in Oceanography from the University of Washington.

David DeBusk

Vice President, Client Solutions

David DeBusk joined DS-IQ in 2005 with a proven track record of selling digital marketing solutions to leading consumer brands. As VP of Client Solutions, Mr. DeBusk is responsible for growing the company’s base of retail clients and advertisers.

Prior to joining DS-IQ, he led business development for Avenue A|Razorfish, the largest interactive agency in the U.S. and a division of aQuantive, Inc. Mr. DeBusk joined the company when it went public (NASDAQ: AQNT), and during his six years there, contributed to an overall growth in revenue from less than $50 million to roughly $300 million. As Director of Business Development, he was instrumental in securing commitments from dozens of Fortune 500 clients, including Apple Computer, Countrywide Home Loans, and J.C. Penney.

Mr. DeBusk thrives in a business-building environment, and brings more than 15 years of entrepreneurial business experience to DS-IQ. He previously ran Business Development for ENTROS, a Seattle-based interactive gaming company. Mr. DeBusk is a graduate of Duke University with a BA in Public Policy Studies.

June Eva Peoples

Vice President, Partner Relations

June Eva Peoples, a member of the DS-IQ team since 2003, is responsible for driving DS-IQ’s growth by building relationships with strategic partners, and retail and advertising industry organizations. Prior to joining the company, as Vice President of Marketing and Sales at RAF Technology, Ms. Peoples helped launch a new generation of automated data capture software solutions. She guided RAF to win a Best-in-Show award at the Association for Information and Imaging Management international event and a nationwide rollout with the U.S. Postal Service. During seven years as a biotechnology consultant to top-tier Japanese firms, Ms. Peoples helped client Kirin Brewery close an exclusive license with Amgen for the $4 billion blockbuster drug erythropoietin. Ms. Peoples also held research positions in Gastroenterology at the University of Washington and Columbia University.

Ms. Peoples holds an MBA in International Marketing from the American Graduate School of International Management and a BA in Zoology from the University of Washington.

William Barbieri

Vice President, Business Development and Strategy

William Barbieri oversees the design, deployment, and delivery of DS-IQ services for retailer networks. In this role, Mr. Barbieri is focused on achieving on-going success for DS-IQ’s retailer, advertiser, and agency clients and partners, as well as developing DS-IQ’s go-to-market strategy. Previously, Mr. Barbieri was Vice President of Planning and Corporate Development for ADVO, a $1.5 billion targeted-media company focused on retailers. Prior to ADVO, Mr. Barbieri was a strategy consultant with IBM Business Consulting and PricewaterhouseCoopers, where he advised companies in the retail, consumer packaged goods, technology, life sciences, and business services industries on issues of business planning, marketing strategy, and process improvement.

Mr. Barbieri holds an MBA from the J.L. Kellogg Graduate School of Management and a BA from Yale University.

Dan Frechtling

Vice President, Marketing

Dan Frechtling oversees marketing and growth strategies for DS-IQ. Previously, Dan was Senior Vice President of Marketing and Business Development for Knowledge Learning Corporation, where he introduced and optimized media mixes that reduced customer acquisition costs by two-thirds. Prior to that, he was Vice President of Strategy and Business Development and Director of Worldwide Marketing for Mattel, working with some of the world’s largest retailers. At McKinsey & Company he led multiple consumer engagements, including CPG trade spending rationalization. At Stamps.com he helped launch the first server-based web postage technology. He started his career at General Mills, where he managed brands such as Apple Cinnamon Cheerios and Bisquick.

Mr. Frechtling earned his MBA from Harvard Business School and his BS in Journalism/Economics from Northwestern University. He speaks Mandarin Chinese.