DS-IQ Inc.

A Culture of Creativity and Innovation

About Us

DS-IQ is Dynamic Shopper Intelligence.

Tom Opdycke and William Wu founded our company to be a catalyst in the transformational intersection of digital + physical + big data decisioning. They saw that while the number of channels to reach shoppers was expanding quickly, there was no scalable way to predict and activate relevant messaging which took into account the real-time conditions customers experience in the physical world.

DS-IQ invented a new class of context-aware marketing technologies to connect marketers with customers at the key points in space and time where need states change. These are prime moments to serve consumers. We currently contextualize thousands of digital in-store locations and web-based properties for the world's most demanding retail-oriented marketers, powering more than a $1 billion in incremental retail sales.

Our Values

DS-IQ is committed to building technology that enables commerce and improves lives. Along the way we empower our customers to do what they do best, while creating opportunities for each other and our families.

Our team comes from almost 20 countries, but we share the same core values: striving for ambitious goals, delivering on promises, following the Golden Rule, and celebrating our journey together.

Join the Q

Our superb team of software engineers, data scientists and customer success professionals have placed DS-IQ among the leaders in context-aware technology innovation. If you are excited about the future of contextual marketing and live our values, we want to meet you. We offer competitive compensation and excellent benefits.

Please visit our LinkedIn Career Center for current job openings, details about interviewing with us, and automatic job alerts. If you don’t see a perfect-fit opening, but you love our business, contact us anyway. We’d welcome the chance to review your resume.


Qudos is our word for calling out special praise for our colleagues. We love technology, so of course we had to build a Qudos app. If you visit DS-IQ, you will see recent Qudos displayed on screens around our office.