Increase engagement and ROI through contextual relevance.
The DS-IQ Marketing System™
Supercharged digital marketing powered by context to anticipate shopper needs
Discover and predict the best shopper, store, event, and product that match your needs. Our ShopperGraph™ framework uses predictive analytics to correlate and leverage thousands of historical and situational data variables that affect shopping patterns at any given moment.
Add personalization and localization to your digital marketing ecosystem. Apply retailer, shopper and situational data to any channel: email, social, online, mobile or in-store signage network. Our system seamlessly integrates into your existing applications via APIs.
Activate automation and machine learning for optimization across digital media channels. Smarter campaigns get smarter as DS-IQ programmatically instructs and adjusts in real-time for what’s working best. Holistic reporting provides a clear picture of results.
Data-driven technology insights and applications.
Personalization is now being supplanted by context marketing technologies that can drive even deeper marketing and experiential relevance.
Context-aware marketing provides the competitive differentiation retailers need to capture shoppers at the moment of purchase.
Unlike script-based campaign management systems that fail to adjust for dynamic context, our platform empowers marketers to win purchase moments by continually adapting to what happens inside and outside the retail store.
DS-IQ technology empowers retailers to capitalize on its physical retail to deliver great product, great prices and great customer service through mobile devices, social media and in-store digital networks.
DS-IQ leverages the power of predictive analytics and machine learning to generate non-obvious insights from historical context data sources and incorporate them at the planning stage of a campaign.