Increase engagement and ROI through contextual relevance.
The DS-IQ Marketing System™
Supercharged digital marketing powered by context to anticipate shopper needs
Discover and predict the best shopper, store, event, and product that match your needs. Our ShopperGraph™ framework uses predictive analytics to correlate and leverage thousands of historical and situational data variables that affect shopping patterns at any given moment.
Add personalization and localization to your digital marketing ecosystem. Apply retailer, shopper and situational data to any channel: email, social, online, mobile or in-store signage network. Our system seamlessly integrates into your existing applications via APIs.
Activate automation and machine learning for optimization across digital media channels. Smarter campaigns get smarter as DS-IQ programmatically instructs and adjusts in real-time for what’s working best. Holistic reporting provides a clear picture of results.
Context marketing insights and applications.
Personalization is now being supplanted by context marketing technologies that can drive even deeper marketing and experiential relevance.
Unlike script-based campaign management systems that fail to adjust for dynamic context, our platform empowers marketers to win purchase moments by continually adapting to what happens inside and outside the retail store.
Context is the convergence of literally thousands of different variables—product, price, inventory, need, strategy, and location—that exist at the moment of the shopping decision.
DS-IQ technology empowers retailers to capitalize on its physical retail to deliver great product, great prices and great customer service through mobile devices, social media and in-store digital networks.
Thanks to Amazon, shoppers have come to expect personalized shopping experiences. DS-IQ gives retailers the power to compete and gain advantage through technology innovations.
The DS-IQ Marketing System™ is the only platform that combines automation and machine learning to engage and convert shoppers with context in the moment.
Proven over a decade in the most demanding retail environments.