Increase engagement and ROI through contextual relevance.
The DS-IQ Marketing System™
Supercharged digital marketing powered by context to anticipate shopper needs
Discover and predict the best shopper, store, event, and product that match your needs. Our ShopperGraph™ framework uses predictive analytics to correlate and leverage thousands of historical and situational data variables that affect shopping patterns at any given moment.
Add personalization and localization to your digital marketing ecosystem. Deliver contextually relevant messages via any channel: email, social, online, mobile or in-store signage network. Our system seamlessly integrates into your existing applications via APIs.
Activate automation and machine learning for message optimization across digital media channels. Smarter campaigns get smarter as DS-IQ programmatically instructs and adjusts in real-time for what’s working best. Holistic reporting provides a clear picture of results.
Data-driven technology insights and applications.
“CRM and marketing automation are on the cusp of seismic shifts. Traditional CRM is dying—particularly for retail,” states Tom Opdycke, CEO and Founder of DS-IQ. He believes that in order to win the challenge of CRM and marketing automation, one must succeed at marketing in the moment.
DS-IQ is making the Sam’s Club In-Club Digital Network (ICDS) more valuable to members with a first of many shopper-centric innovations planned in the coming year. Dynamic Shopper Intelligence™ uses real-time weather information to deliver timely and relevant ad content.
While plenty of data exists that could help companies understand shopping needs and behavior, little of it is actually utilized. The vast majority of companies only focus on one part of the shopper genome: past purchase behavior. DS-IQ’s Shoppergraph advances the shopper genome equation further.
Today, the overarching theme in retail is ‘Improving the Customer Experience’. Retailers must ask themselves how the marketing tools and systems they have in place support this objective. If they don’t have a clear answer, then they have a clear problem.
DS-IQ CTO William Wu sees a world of possibilities. As online and brick and mortar shopping merge, shoppers are being conditioned to consider only the most relevant products, at the most relevant time, on the touch points that they use the most.
DS-IQ technology empowers retailers to capitalize on its physical retail to deliver great product, great prices and great customer service through mobile devices, social media and in-store digital networks.
The DS-IQ Marketing System™ is the only technology platform that combines automation and machine learning to engage and convert shoppers with context in the moment.
Proven over a decade in the most demanding retail environments.